When brewing company MillerCoors realized it was struggling to retain female salespeople, the company turned to social tools to turn this trend around. Executives at the country’s second-largest brewing company wanted to make far-flung female sales reps feel less isolated and more of a cohesive team. But how could they do this when their workers [...]

We wouldn’t cross the road without looking both ways, we wouldn’t give away our social security number to a stranger.  We take many precautions in our personal and professional lives and our use of Social Media tools should be no exception.  Here are some helpful suggestions to keep your information secure:

Image courtesy of Shutterstock With so many resources to grow personal and professional networks, just having multiple connections is no longer enough. So how can you become noticeable and notable to your networks?  Join an industry organization Part of a formal organization, like the American Marketing Association or Society of Human Resources? Consider participating in your local chapter. If you attend consistently, others will begin [...]

Making the decision to use your Facebook account for professional reasons is a personal choice. You can try these options to secure your privacy and right to a personal life without isolating yourself professionally.

Image courtesy of Shutterstock Social networking is serious business! This is social networking for the 21st century, one in which every business owner should get on board with. As entrepreneurs, it is essential that you continually generate new ideas in order to maximize the profit-making potential of your venture. Social media is a great way [...]

I’ve already covered how to Ping out tweets or FB status updates simultaneously and how to keep track of your LinkedIn network connections with a CRM. So, this article is for the business women who STILL resist my rants to tweet.

Image courtesy of Shutterstock Social media management is time consuming and potentially catastrophic, particularly when you’re responsible for a company’s brand image.  We get it, but committing to using Social Media to brand your service or product is a pledge to your name and supporters to be consistent all the way across. For those who [...]

Image courtesy of Shutterstock As we review our past year, most small businesses might have noticed a decline in profits, mainly due to the economic crisis. This can put a dent in your bottom line!  So how do you attract more clients and maximize your profits in a slow economy? We will show you. NOTE: [...]