Tag Archives: Social Media Marketing

Adventurous Business Offerings = Greater Buzz

Image courtesy of Shutterstock

It’s summertime and the livin’ is easy with fun activities – like family travel, backyard barbeques, outdoor concerts, stargazing, sailing, parties, beach volleyball, evening dips in the pool – but hey, what about your business?

[...]

5 Easy Ways to Build Your Digital Reputation

Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting our good name. Here are five easy ways to do just that:

Rockin’ Women go Tweet, Tweet, Tweet

I’ve already covered how to Ping out tweets or FB status updates simultaneously and how to keep track of your LinkedIn network connections with a CRM. So, this article is for the business women who STILL resist my rants to tweet.

Who is Your Target Audience?

It is a big mistake in online personal branding (or any branding for that matter) to try to be all things to all people. If you try to please everyone, you end up pleasing no one. Your mantra for branding success should be, “Delight the few to attract the many”.

Do You Know What a Personal Brand Strategy Is?

What’s your personal brand strategy? Social Media platforms like LinkedIn, Facebook, and Twitter are just tactical “vehicles” through which you can communicate your brand strategy (whether it is your personal brand or your company brand)…

A Little Inspiration for Entrepreneurs

Grasshopper, a virtual phone service for entrepreneurs, ran a brilliant viral marketing campaign to re-brand its service. The campaign had media and the blogosphere abuzz. The main part of the campaign involved sending chocolate covered grasshoppers to 5000 of the most influential people and media outlets in America. You have probably heard of the [...]

Use a StumbleUpon Campaign to Attract New Customers

Note: This is my first video blog! I’m figuring out how to improve the quality and sound so don’t judge me yet :) There are more videos to come!