Believe it or not, your business logo can affect the future success of your company. Whether you’re opening a restaurant, launching a clothing line, or starting a consulting agency, your business logo will be forever associated with your company’s corporate image and brand. Create [...]
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As we review our past year, most small businesses might have noticed a decline in profits, mainly due to the economic crisis. This can put a dent in your bottom line! So how [...]
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As business owners, we know that publicity is worth its weight in gold because it is a more credible form of marketing in contrast to advertising. Since publicity isn’t paid for directly [...]
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What is the real power behind women entrepreneurs? A study by the Center for Women’s Business Research shows that women now own 40 percent of private firms, women-owned businesses generate about $3 [...]
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Statistics show that 97% of new year’s resolutions get broken, most within the first week of the new year. I prefer to set SMART (specific, measurable, attainable, [...]
You can generate tons of free publicity for your business in 2010 by understanding proper media etiquette. No matter what stage of business you’re at or whether you’re a seasoned PR professional or a newbie, you’ll need to know how to pitch the media correctly. By following a few simple rules, you will see your name in [...]
This is a guest series by Jane Wesman. Jane is the president of Jane Wesman Public Relations, Inc., a firm that creates high impact book publicity campaigns for publishers and writers. She is also the author of Dive Right In -The Sharks Won’t Bite: The Entrepreneurial Woman’s Guide to Success.
Do you dream [...]
This is a guest post by Michelle Strassburg
Having been in various managerial roles for the past ten years I am sometimes surprised by the poor customer service experience some brands are getting away with. Do they not understand that I might [...]
Twitter has been an incredible tool for connecting with like-minded people from around the world. I am always on the lookout for women entrepreneurs and women in business to follow, connect with, and learn from.
The following 30 women entrepreneurs have excellent twitter feeds to [...]
In part 2 of the Women in Business and Entrepreneurship Series, I looked at facts and trends on the growing number of women starting businesses. Regardless of whether a woman wants to start a small business or a large company, she is likely [...]
In part 1 of the Women in Business and Entrepreneurship Series, I discussed my personal experience as a woman entrepreneur. There are many misconceptions about women entrepreneurs so in part 2 I’m sorting through the facts.
More and more women are embracing entrepreneurship and succeeding. A study by the Center for Women’s Business Research [...]
More women own businesses than ever before but there are still challenges we face and myths surrounding women entrepreneurs. In this three-part series on women in business and entrepreneurship I will discuss my own experiences, facts and statistics about women and entrepreneurship, and challenges we need to overcome as we move forward.
My parents raised me [...]
Grasshopper, a virtual phone service for entrepreneurs, ran a brilliant viral marketing campaign to re-brand its service. The campaign had media and the blogosphere abuzz. The main part of the campaign involved sending chocolate covered grasshoppers to 5000 of the most influential people and media outlets in America. You have probably heard of the [...]
I like checking out what other entrepreneurs are up to. I’m constantly on the prowl for ideas and inspiration for my business and I love sites like Springwise. I was going to share a few of these sites, businesses, and ideas with you this week so I thought I would share them in a [...]
Blogs have become one of the most innovative marketing strategies since the creation of the print sales letter. Blogs are great for online marketing because they serve as interactive communities where business owners can segment certain markets and become experts by [...]
