Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting our good name. Here are five easy ways to do just that:

I’ve already covered how to Ping out tweets or FB status updates simultaneously and how to keep track of your LinkedIn network connections with a CRM. So, this article is for the business women who STILL resist my rants to tweet.

It is a big mistake in online personal branding (or any branding for that matter) to try to be all things to all people. If you try to please everyone, you end up pleasing no one. Your mantra for branding success should be, “Delight the few to attract the many”.

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Remember when your network consisted of people whose business cards had notes written all over the back so you can remember where you met them? Times have changed. Do you even know who [...]

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Staying up-to-date with social media status updates is time consuming and potentially catastrophic, particularly when you’re responsible for a company’s brand image.  We get it, but committing to using Social Media to [...]

What’s your personal brand strategy? Social Media platforms like LinkedIn, Facebook, and Twitter are just tactical “vehicles” through which you can communicate your brand strategy (whether it is your personal brand or your company brand)…

You can generate tons of free publicity for your business in 2010 by understanding proper media etiquette. No matter what stage of business you’re at or whether you’re a seasoned PR professional or a newbie, you’ll need to know how to pitch the media correctly. By following a few simple rules, you will see your name in [...]

Twitter has been an incredible tool for connecting with like-minded people from around the world. I am always on the lookout for women entrepreneurs and women in business to follow, connect with, and learn from.

The following 30 women entrepreneurs have excellent twitter feeds to [...]