Social Media

The New Year offers a clean slate and a time to reflect on the changes you want or need in order to enhance your business. Take some time to look at your successes and failures over the past year.  What went right and what went wrong? Have you considered what changes you want to implement [...]

A Grand Vision for Women Entrepreneurs When I started She Takes on the World almost four years ago, I had a big vision for the blog and for women entrepreneurs. In June, Forbes listed She Takes on the World on “Top 10 Entrepreneurial Sites for Women” and women entrepreneurs are now considered one of the [...]

A great way to communicate important messages to your target audience is the tried and true “talking head” video – where you speak directly to a camera. Simple and versatile – you can be humorous or serious, informative or promotional – however…

We wouldn’t cross the road without looking both ways, we wouldn’t give away our social security number to a stranger.  We take many precautions in our personal and professional lives and our use of Social Media tools should be no exception.  Here are some helpful suggestions to keep your information secure:

Natalie, Do I really need a Twitter Account? I have a blog and Facebook page for my blog. I don’t know if I have time for Twitter as well but everyone tells me it will help boost my subscriber base! -Natasha Mogilin, TheBlogWithBling.com Hi Natasha, I think bloggers should have a Facebook page and yes, [...]

How you “frame” yourself on camera – has a powerful subconscious impact on your audience, so it is worth knowing some of the basics.

Honoring Inspiring Women Who MADE NOISE A century ago women were rallying together, marching towards a shared vision, advocating for each other, and making a lot of noise for the right to vote. These brave noisemakers dared to dream that their daughters and daughter’s daughters would grow up in a world where women and men [...]

The key lesson from all of this – is that you must tell the truth, and you need to provide your target audience with real reasons to believe any claims you make. It’s one thing to make a claim, but you need to be able to back it up.