What’s your personal brand strategy? Social Media platforms like LinkedIn, Facebook, and Twitter are just tactical “vehicles” through which you can communicate your brand strategy (whether it is your personal brand or your company brand)…

You can generate tons of free publicity for your business in 2010 by understanding proper media etiquette. No matter what stage of business you’re at or whether you’re a seasoned PR professional or a newbie, you’ll need to know how to pitch the media correctly. By following a few simple rules, you will see your name in [...]

Twitter has been an incredible tool for connecting with like-minded people from around the world. I am always on the lookout for women entrepreneurs and women in business to follow, connect with, and learn from.

The following 30 women entrepreneurs have excellent twitter feeds to [...]

Grasshopper, a virtual phone service for entrepreneurs, ran a brilliant viral marketing campaign to re-brand its service. The campaign had media and the blogosphere abuzz. The main part of the campaign involved sending chocolate covered grasshoppers to 5000 of the most influential people and media outlets in America. You have probably heard of the [...]

Blogs have become one of the most innovative marketing strategies since the creation of the print sales letter. Blogs are great for online marketing because they serve as interactive communities where business owners can segment certain markets and become experts by [...]

The conversation since the beginning of the year has been the economy.  More than half the year is over and there has been approximately a 7% decline in luxury consumer items. The prediction is that the downtrend will continue for the rest [...]

Written by contributor, Kristin Marquet

I often hear my clients, as well as other small business owners, use the terms strategic and tactical marketing plans synonymously.  When they do, I get a little nervous, especially with established business owners because it tells me that they did not do their research and prepare adequately for that calendar [...]

There may be many reasons why Facebook wanted to acquire FriendFeed but the FriendFeed team was likely one of the most attractive parts of the deal.

Facebook may have a good team (although Mark Zuckerberg’s leadership of the company is often criticized) but FriendFeed has a great [...]

Mentors have been an invaluable part of my success and are a critical asset for building a strong personal brand. The best mentors are those who are successful in your industry, brutally honest, and can teach you some powerful lessons. Thanks to web 2.0 platforms like twitter, connecting with mentors is easier than ever before.

If [...]

Note: This is my first video blog! I’m figuring out how to improve the quality and sound so don’t judge me yet There are more videos to come!