Image courtesy of Shutterstock ‘Tis the season for holiday parties and networking events! You’ve worked hard all year and now it’s time to have some fun with your colleagues, clients, and coworkers. In this video from the archives of our series, The Art of Taking on the World, Kristen and I share some tips for [...]

Image courtesy of Shutterstock With so many resources to grow personal and professional networks, just having multiple connections is no longer enough. So how can you become noticeable and notable to your networks?  Join an industry organization Part of a formal organization, like the American Marketing Association or Society of Human Resources? Consider participating in your local chapter. If you attend consistently, others will begin [...]

Making the decision to use your Facebook account for professional reasons is a personal choice. You can try these options to secure your privacy and right to a personal life without isolating yourself professionally.

Image courtesy of Shutterstock Social networking is serious business! This is social networking for the 21st century, one in which every business owner should get on board with. As entrepreneurs, it is essential that you continually generate new ideas in order to maximize the profit-making potential of your venture. Social media is a great way [...]

Joining me today is Kristen Ruby, the President and Founder of Ruby Media Group LLC. Kristen is a Social Media Specialist and Public Relations Consultant that specializes in social media optimization and branding in real time. I know Kristen as a bundle of energy and a natural networker who really cares about the relationships she [...]

Image courtesy of Shutterstock Remember when your network consisted of people whose business cards had notes written all over the back so you can remember where you met them? Times have changed. Do you even know who is in your network and if so, how are you managing your contacts? Fact: Last week I received [...]

Image courtesy of Shutterstock Social media management is time consuming and potentially catastrophic, particularly when you’re responsible for a company’s brand image.  We get it, but committing to using Social Media to brand your service or product is a pledge to your name and supporters to be consistent all the way across. For those who [...]

Image courtesy of Shutterstock What is the real power behind women entrepreneurs? A study by the Center for Women’s Business Research shows that women now own 40 percent of private firms, women-owned businesses generate about $3 trillion in revenue and employ 16 percent of the workforce; making them significant players in the national economy. In [...]