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It’s summertime and the livin’ is easy with fun activities – like family travel, backyard barbeques, outdoor concerts, stargazing, sailing, parties, beach volleyball, evening dips in the pool – but hey, what about your business?
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I’ve already covered how to Ping out tweets or FB status updates simultaneously and how to keep track of your LinkedIn network connections with a CRM. So, this article is for the business women who STILL resist my rants to tweet.
Believe it or not, your business logo can affect the future success of your company. Whether you’re opening a restaurant, launching a clothing line, or starting a consulting agency, your business logo will be forever associated with your company’s corporate image and brand. Create [...]
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As business owners, we know that publicity is worth its weight in gold because it is a more credible form of marketing in contrast to advertising. Since publicity isn’t paid for directly [...]
You can generate tons of free publicity for your business in 2010 by understanding proper media etiquette. No matter what stage of business you’re at or whether you’re a seasoned PR professional or a newbie, you’ll need to know how to pitch the media correctly. By following a few simple rules, you will see your name in [...]
Competition is intense. Regardless of the product or service a person or organization is trying to sell, similar products or services are available. To become the first choice in this cluttered marketplace, branding online and offline is a must.
Building a [...]
Joining me today is Toby Bloomberg. She is the founder of Bloomberg Marketing and author of the Diva Marketing Blog. She also sits on the board of the American Marketing Association.
Natalie: You have been writing the extremely popular Diva Marketing Blog for [...]
Grasshopper, a virtual phone service for entrepreneurs, ran a brilliant viral marketing campaign to re-brand its service. The campaign had media and the blogosphere abuzz. The main part of the campaign involved sending chocolate covered grasshoppers to 5000 of the most influential people and media outlets in America. You have probably heard of the [...]
