Believe it or not, your business logo can affect the future success of your company. Whether you’re opening a restaurant, launching a clothing line, or starting a consulting agency, your business logo will be forever associated with your company’s corporate image and brand. Create [...]
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As business owners, we know that publicity is worth its weight in gold because it is a more credible form of marketing in contrast to advertising. Since publicity isn’t paid for directly [...]
You can generate tons of free publicity for your business in 2010 by understanding proper media etiquette. No matter what stage of business you’re at or whether you’re a seasoned PR professional or a newbie, you’ll need to know how to pitch the media correctly. By following a few simple rules, you will see your name in [...]
Competition is intense. Regardless of the product or service a person or organization is trying to sell, similar products or services are available. To become the first choice in this cluttered marketplace, branding online and offline is a must.
Building a [...]
Joining me today is Toby Bloomberg. She is the founder of Bloomberg Marketing and author of the Diva Marketing Blog. She also sits on the board of the American Marketing Association.
Natalie: You have been writing the extremely popular Diva Marketing Blog for [...]
Grasshopper, a virtual phone service for entrepreneurs, ran a brilliant viral marketing campaign to re-brand its service. The campaign had media and the blogosphere abuzz. The main part of the campaign involved sending chocolate covered grasshoppers to 5000 of the most influential people and media outlets in America. You have probably heard of the [...]
Blogs have become one of the most innovative marketing strategies since the creation of the print sales letter. Blogs are great for online marketing because they serve as interactive communities where business owners can segment certain markets and become experts by [...]
Are you where you want to be in your life professionally? Are you making what you thought you would be making? Have you accomplished everything you wanted to accomplish to date?
We all have dreams and goals of obtaining something, whether [...]
The conversation since the beginning of the year has been the economy. More than half the year is over and there has been approximately a 7% decline in luxury consumer items. The prediction is that the downtrend will continue for the rest [...]
Written by contributor, Kristin Marquet
I often hear my clients, as well as other small business owners, use the terms strategic and tactical marketing plans synonymously. When they do, I get a little nervous, especially with established business owners because it tells me that they did not do their research and prepare adequately for that calendar [...]
Whether you run a business, are a freelancer, or just building a reputable name for yourself, you have to carefully and consistently manage your personal brand. This list of don’ts was inspired by a series of situations I have encountered recently:
My awesome business partner, Eric Janssen, put together this post and slideshow about entrepreneurial marketing and the information you need to know in order to make marketing decisions as an entrepreneur. As entrepreneurs and freelancers, I feel that sometimes we need to go back to the basics and this slide show [...]
After my last post, Building a Cheerleading Squad for Your Business, Toni from Dee-Zigns Jewelry asked about how to offer a commission to the cheerleaders of your business. She already gives her cheerleaders free pieces of jewelry and discounts but would like to do more. This is what the commission structure [...]
Every business needs loud and enthusiastic supporters. Your cheerleaders will refer your business to others, brag about you, and keep you motivated when times get tough. I have some pretty amazing cheerleaders. Some are clients, some are family and friends, and others are business associates. One of my cheerleaders even mentions me in her media [...]
Note: This is my first video blog! I’m figuring out how to improve the quality and sound so don’t judge me yet 
There are more videos to come!
