In a digitized professional world, vital communication often takes place via e-mail and social media. The effect of said technology on the written word has been paradoxical: the internet has at once elevated the importance of written communication while loosening our writing standards. When it comes to business writing, fluid prose and grammar are nonetheless [...]
Business Basics
How to Perform a Successful Employee Background Check
Hire Smart Now So You Don’t Have to Fire Later One of the best things you can do for your company is hire quality employees — and don’t take their word for it. Whether you are a businessman or a businesswoman, you want to create the best possible staff for your company. There are several [...]
Nicki Minaj: Business Woman of the Moment?
Last week I was having a conversation with our social media team about who we thought the top business women were at the moment. One of the interns was particularly passionate about the rapper Nicki Minaj. Huh? The young lady with the infamous ice-cream cone swirled, cotton-candy colored hair who recently wore a chicken wing [...]
Oprah: The Giveaway Master
My company has had a lot of ‘free’ on the brain as of late. We’ve always been a fan of giveaways and have administered quite a few throughout the years, usually all resulting in great success. It’s around that time again for us so I find myself looking to one of my biggest television idols [...]
Ready for Entrepreneurship? 5 Reasons Why You Should NOT Start A Business
Business ownership can be an amazing and challenging experience. The key is to have a plan in place. If you want to start a business to get rich quick, looking to work only a few hours per week or someone said you should, then here are five reasons why you should not give up your [...]
In Her Heels: My Interview with Barbara Corcoran, Star of ABC’s “Shark Tank”
When you watch Barbara Corcoran enter a room she doesn’t look like a Shark. She’s a slender woman with an inviting smile and outgoing personality. But when you watch her as one of the Sharks on ABC’s “Shark Tank” you get a look at Barbara the businesswoman, a powerhouse who turned a $1,000 loan into [...]
Goal Setting: Making it Happen with Rules and Rewards
Debra Eckerling shares her rules and reward system for making things happen with the women entrepreneurs of She Takes on the World
Effective Search Engine Optimization
Tips to ensure that your website attracts the right kind of traffic for your business.
