If you are a woman in business, you need to incorporate online videos into your social media marketing strategy. By doing so, increases brand awareness and creates viewer action leading to more inquiries and sales.  In fact, according to Online Video Marketing Statistics, adding video to small business profiles: Increases number of business profile views [...]

In my last article I discussed the importance of developing a personal brand. Today I am going to be covering the method of myname.com branding for your business and how it all fits together. A number of years ago now some educators from the MLM industry started promoting “self branding” as a way to position [...]

Over the last few years more of the general population have become increasingly aware of the importance of personal branding and creating a strong personal brand. Reality TV shows have become popular on mainstream Television and we have seen people seemingly rise from being virtually unknown to household names. Personal branding isn’t a new concept; [...]

Use effective presentation skills to keep your message squarely in the spotlight.

Four Very Cool Business Card Ideas for Inspiration The days of remembering which business card belongs to which face is outwardly dwindling; these days cards are made with colors that pop, pictures that are worth a thousand words, QR Codes and even follow up check lists. Here, for your inspiration are four very cool business [...]

Looking for inspiration, words of encouragement, career advice or just a great read? Here are 10 of She Takes on the World’s top 10 books to read!

The key lesson from all of this – is that you must tell the truth, and you need to provide your target audience with real reasons to believe any claims you make. It’s one thing to make a claim, but you need to be able to back it up.

When I read the recent survey about marketing behaviors for micro businesses at Vistaprint, the statistic that jumped out at me was that 46% were actively using social media.

I’m not totally sure why, but I’ve been dragging my feet about getting into the conversation on Twitter. Perhaps I’ve gotten a bit too comfortable in my comfort zone?