Our eyes communicate our feelings – including comfort and discomfort. Few things project our emotions as well or as rapidly as the eyes. Humans have relied on looking into someone’s eyes for thousands of years to get an understanding of how the other person is feeling and whether or not they are telling us the truth.

Know Your Angles. When filming your online videos, it is important for you to know the effect of using different camera angles, so you can choose to use them in appropriate ways.

Whether you are being interviewed on TV, or presenting on video camera, your aim is to create a positive experience for your viewers, and put them at ease. This means reducing anything that could create a visual barrier (consciously or subconsciously) between you and your audience.

A great way to communicate important messages to your target audience is the tried and true “talking head” video – where you speak directly to a camera. Simple and versatile – you can be humorous or serious, informative or promotional – however…

How you “frame” yourself on camera – has a powerful subconscious impact on your audience, so it is worth knowing some of the basics.

You don’t need to be a Spielberg, nor do you need to spend a fortune on the latest high tech equipment to look good online – but if you want to stand out from the crowd you will need to purchase some basic pieces of equipment.

The key lesson from all of this – is that you must tell the truth, and you need to provide your target audience with real reasons to believe any claims you make. It’s one thing to make a claim, but you need to be able to back it up.

However, it is inexcusable for someone who fits your target customer profile to say “No” to you and walk/click on by, because they don’t understand what your personal brand stands for, when you are in fact the perfect solution for their needs.