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How do you celebrate wins in your business?

In our non-stop, 24-7 crazy-busy world, it’s all too easy to simply step over the win and get right back to the business at hand. But if you do this, both you as the CEO and your team are missing out.

OK – you might be thinking, “Yes” I do celebrate wins. How’s it look? What do you do? Is it a quick “congratulations” or “good job” to yourself and your team only to put your head back down and start banging away at the keyboard?

I’ve never forgotten how Caroline, the CEO of a boutique agency that I worked for in NYC, celebrated the agency’s business wins. Around 3:00 pm one Friday afternoon, she got the good news that we had won the piece of business we’d been working ’round the clock for. Caroline walked around the agency sharing the news and then * surprisingly * told us to shut down our computers, because the agency was taking the entire team out for drinks in the neighborhood.

Everyone had the same incredulous reaction, “NOW?” as we looked at our watches. Anyone who has ever worked in an advertising agency can relate to our utter disbelief, because quitting time was never before 7:00 pm, let alone at 3:00 pm in the afternoon!

Yet Caroline’s style of pulling the plug on working and going out to celebrate left a huge impression and me — and it certainly set us all up for a great weekend!

So, here are my top five reasons to celebrate business wins:

• Celebrating the win serves as a reminder that a good, focused goal works.
• Celebrating gives an energy boost of motivation to continue delivering outstanding work.
• Celebrating creates an opportunity to look at the big picture.
• Celebrating allows you to create deeper relationships with your team by connecting in a way (an perhaps in a venue) that is not just work-related.
• Celebrating simply makes everyone feel great — especially if the win comes on a Friday and is the launch pad to a great weekend.

What do you want to celebrate in your business? Let me know, because a party is always better when the number of folks start to grow!
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