The latest issue of Personal Branding Magazine is here and this issue is unique because it’s all about female power brands and features some fabulous women entrepreneurs. I was asked to write an article for the issue about femininity and brand building. Here’s an excerpt from my article, Leveraging Your Femininity to Build You Inc.:

…Leveraging your femininity has a lot to do with your image but it’s also about leveraging the inherent differences that make us unique from our male counterparts. According to a study by scholar Lesley Sykes, female leaders score higher than male leaders in areas like empathy, interpersonal relationships, and social responsibility. Women’s interpersonal skills are necessary for developing business partnerships and client relationships while empathy has been directly linked to stronger business performance according to The Consortium for Research on Emotional Intelligence in Organizations. Ultimately, the feminine leadership style is the epitome of trust building which is the most crucial part of building a respected brand…

I believe that femininity can be a huge asset to building your brand and should be embraced and flaunted. Agree? Disagree? I’d love to hear your thoughts.

You can get a free sample of this latest issue of Personal Branding Magazine here.