Every business needs loud and enthusiastic supporters. Your cheerleaders will refer your business to others, brag about you, and keep you motivated when times get tough. I have some pretty amazing cheerleaders. Some are clients, some are family and friends, and others are business associates. One of my cheerleaders even mentions me in her media interviews!
The key to building your cheerleading squad is to support your cheerleaders as much as they support you. Make them feel valued. If your cheerleaders are constantly giving you referrals, consider giving them a small commission or free services as a way of showing how much you appreciate them. I also like to send out hand written thank you cards once in awhile. A little goes a long way. Think about these questions:
Who are your cheerleaders?
Who are potential cheerleaders?
How can you show appreciation to your cheerleaders?
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